Google AI Mode pulls straight from Google Business Profiles and reads your reviews. ChatGPT and Perplexity pull from web content and citations. Go all in on GBP for Google, build links for AI assistants.
The AI Search Landscape
Google AI Mode
- Pulls directly from GBP profiles
- Reads your reviews
- Uses your GBP posts
- Shows your business hours and contact info
ChatGPT & Perplexity
- Pull from web content
- Use citations and backlinks
- Read structured data
- Reference authoritative sources
How to Optimise for Google AI Mode
- Complete your GBP profile. Every field matters.
- Get more reviews. AI reads and summarises your reviews.
- Post regularly. AI uses your posts to understand your business.
- Keep info current. Update hours, services, and contact info.
How to Optimise for ChatGPT & Perplexity
- Build authoritative content. Write comprehensive guides and resources.
- Get backlinks. AI assistants weight authoritative sources.
- Use structured data. Schema markup helps AI understand your content.
- Be cited by others. AI assistants reference frequently cited sources.
UK-Specific Tips
- Ensure your GBP is optimised for UK search
- Build citations on UK directories
- Create content relevant to UK audiences
- Use British English in all content
Related: Connect Social to Search Console → | GBP Posts With Keywords →