SEO, GBP, and digital marketing insights for UK businesses. Practical guides from Iceberg Media. https://updates.icebergmedia.co.uk en Thu, 16 Jul 2026 08:07:40 GMT https://updates.icebergmedia.co.uk/blog/build-uk-citations/ https://updates.icebergmedia.co.uk/blog/build-uk-citations/ Real businesses have listings on UK directories. Here's how to build citations that move the needle. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media citations directories local-seo uk https://updates.icebergmedia.co.uk/blog/connect-social-to-search-console/ https://updates.icebergmedia.co.uk/blog/connect-social-to-search-console/ Google now lets you connect social accounts to Search Console. Here's how to use this for local SEO. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media search-console social-media local-seo google https://updates.icebergmedia.co.uk/blog/dedicated-pages-per-city/ https://updates.icebergmedia.co.uk/blog/dedicated-pages-per-city/ Stop trying to rank one page for every city. Each service area needs its own dedicated page with unique content. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media local-seo location-pages content multi-location https://updates.icebergmedia.co.uk/blog/embed-gbp-in-press-releases/ https://updates.icebergmedia.co.uk/blog/embed-gbp-in-press-releases/ Underrated tactic: embed your Google Business Profile link in press releases for better local authority. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media gbp press-releases local-seo pr https://updates.icebergmedia.co.uk/blog/exact-match-business-name/ https://updates.icebergmedia.co.uk/blog/exact-match-business-name/ An exact match business name is the closest thing to a cheat code in local SEO. Here's how to use it. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media gbp business-name local-seo naming https://updates.icebergmedia.co.uk/blog/fix-meta-titles/ https://updates.icebergmedia.co.uk/blog/fix-meta-titles/ Your homepage meta title should never say 'Home.' Here's how to fix it for local SEO. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media meta-titles on-page local-seo seo https://updates.icebergmedia.co.uk/blog/fix-service-pages/ https://updates.icebergmedia.co.uk/blog/fix-service-pages/ Most UK trade websites have 200-word service pages. Here's how to structure them properly for local rankings. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media local-seo service-pages content on-page https://updates.icebergmedia.co.uk/blog/gbp-local-seo-tips-2026/ https://updates.icebergmedia.co.uk/blog/gbp-local-seo-tips-2026/ The GBP and local SEO tactics that actually move the needle for UK businesses. Prioritised by impact, backed by data from 85+ bookmarked insights. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media local-seo gbp google-business-profile uk manchester https://updates.icebergmedia.co.uk/blog/gbp-posts-with-keywords/ https://updates.icebergmedia.co.uk/blog/gbp-posts-with-keywords/ Every GBP post should include your keyword and location. Here's how to write posts that rank. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media gbp posts keywords local-seo https://updates.icebergmedia.co.uk/blog/get-more-google-reviews/ https://updates.icebergmedia.co.uk/blog/get-more-google-reviews/ Review count is the #1 ranking factor for the map pack. Here's how to get more reviews than every competitor in your UK area. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media reviews gbp local-seo reputation https://updates.icebergmedia.co.uk/blog/nap-consistency/ https://updates.icebergmedia.co.uk/blog/nap-consistency/ Your Name, Address, and Phone number must be identical everywhere. This is not optional for local SEO. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media nap citations local-seo consistency https://updates.icebergmedia.co.uk/blog/optimise-for-ai-search/ https://updates.icebergmedia.co.uk/blog/optimise-for-ai-search/ Google AI Mode pulls from GBP profiles. ChatGPT and Perplexity pull from web content. Here's how to optimise for both. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media ai-search gbp local-seo future https://updates.icebergmedia.co.uk/blog/pick-right-gbp-category/ https://updates.icebergmedia.co.uk/blog/pick-right-gbp-category/ Your primary GBP category is the single biggest lever most businesses ignore. Here's how to pick the right one. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media gbp categories local-seo optimization https://updates.icebergmedia.co.uk/blog/url-structure-local-seo/ https://updates.icebergmedia.co.uk/blog/url-structure-local-seo/ URLs should tell Google exactly what a page is about. /manchester-boiler-installation beats /services every time. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media url-structure on-page local-seo technical-seo https://updates.icebergmedia.co.uk/blog/verify-gbp-address/ https://updates.icebergmedia.co.uk/blog/verify-gbp-address/ Trying to rank a GBP without a verified address is a waste of time. Here's why and how to do it right. Thu, 16 Jul 2026 00:00:00 GMT Iceberg Media gbp verification local-seo address