Practical SEO and marketing guides for UK businesses from Iceberg Media.
Anthropic adds invisible watermarks and C2PA metadata to all Claude-generated content. Here's how it affects your SEO and content strategy.
Google Search Console now tracks Instagram, TikTok, X, and YouTube performance on Search. Here's what creators and businesses need to know.
Localo analysed 16,098 Google Business Profiles. Here are the 8 factors that actually rank — and 6 that don't.
The GBP and local SEO tactics that actually move the needle for UK businesses. Prioritised by impact, backed by data from 85+ bookmarked insights.
Review count is the #1 ranking factor for the map pack. Here's how to get more reviews than every competitor in your UK area.
Real businesses have listings on UK directories. Here's how to build citations that move the needle.
Google now lets you connect social accounts to Search Console. Here's how to use this for local SEO.
Stop trying to rank one page for every city. Each service area needs its own dedicated page with unique content.
Underrated tactic: embed your Google Business Profile link in press releases for better local authority.
An exact match business name is the closest thing to a cheat code in local SEO. Here's how to use it.
Your homepage meta title should never say 'Home.' Here's how to fix it for local SEO.
Most UK trade websites have 200-word service pages. Here's how to structure them properly for local rankings.
Every GBP post should include your keyword and location. Here's how to write posts that rank.
Your Name, Address, and Phone number must be identical everywhere. This is not optional for local SEO.
Google AI Mode pulls from GBP profiles. ChatGPT and Perplexity pull from web content. Here's how to optimise for both.
Your primary GBP category is the single biggest lever most businesses ignore. Here's how to pick the right one.
URLs should tell Google exactly what a page is about. /manchester-boiler-installation beats /services every time.
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