Every Google Business Profile post should include your keyword and your location. Every single time. Google reads these posts for relevance signals.
Why GBP Posts Matter
Google uses GBP posts to understand what your business does and where it operates. Posts with keywords and locations rank better.
How to Write Effective GBP Posts
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Include your primary keyword. If you’re a plumber, use “plumber” in the post.
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Include your location. “Emergency plumber in Stockport” — not “Check out our latest work.”
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Use natural language. Don’t keyword stuff. Write for humans, optimise for Google.
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Add images. Posts with images get more engagement.
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Include a CTA. Tell people what to do next.
Post Types That Work
- Offers — Seasonal promotions, discounts
- Updates — News about your business
- Events — Local events you’re involved in
- Products — Highlight specific services
UK-Specific Tips
- Reference local events and seasons
- Use British English
- Include local postcodes
- Mention local landmarks
Related: Connect Social to Search Console → | Optimise for AI Search →