Your homepage meta title should never say “Home.” Put your keyword and city in it. Front-load the keyword — terms at the front carry more weight.
Why Meta Titles Matter
Meta titles are one of the strongest on-page SEO signals. They tell Google what your page is about and appear in search results.
How to Fix Your Meta Titles
Homepage
- Bad: “Home | My Business”
- Good: “Boiler Installation Manchester | My Business”
Service Pages
- Bad: “Our Services”
- Good: “Emergency Plumber in Stockport | 24/7 Service”
Location Pages
- Bad: “Areas We Serve”
- Good: “Plumber in Salford | Same Day Service”
Rules to Follow
- Front-load the keyword. Put your primary keyword at the start.
- Include the city. Always include your target location.
- Keep it under 60 characters. Google truncates longer titles.
- Make it unique. Every page should have a different title.
- Include your brand. Put it at the end, separated by a pipe.
UK-Specific Tips
- Use UK spelling (optimise, not optimize)
- Include county names if relevant
- Use local terminology
Related: URL Structure → | Fix Service Pages →