If your business is called “Manchester Plumber” and that’s what people search for, you have a massive advantage. An exact match business name is the closest thing to a cheat code in local SEO.
Why It Works
Google is a relevance machine. When your business name exactly matches the search query, Google sees it as highly relevant.
How to Use This
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Don’t stuff keywords. Your business name must be your real trading name. Don’t change it just for SEO.
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If you’re starting a new business, consider including your primary service and location in the name.
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Register your trading name. Make sure your business name is registered with Companies House and matches your GBP.
UK-Specific Considerations
- Register with Companies House for official business name
- Use the same name on your website, GBP, and all directories
- Don’t use keyword-stuffed names — Google penalises this
What NOT to Do
- Don’t change your existing business name just for SEO
- Don’t add keywords to your GBP name that aren’t in your trading name
- Don’t use different names on different platforms
Related: NAP Consistency → | Fix Your Meta Titles →