Stop trying to rank one page for every town you serve. If you cover Manchester, Salford, Stockport, and Bolton — each gets its own page with unique content.
Why One Page Per City
Google wants to show users the most relevant local results. A generic “we serve all of Greater Manchester” page won’t rank for specific city searches.
How to Build Location Pages
-
One page per city. Don’t lump everything together.
-
Unique content per page. Don’t just swap the city name. Write about local landmarks, local issues, local case studies.
-
Include local signals. Mention local postcodes, local businesses you’ve worked with, local events.
-
Add a Google Map embed. Show your service area on a map.
UK-Specific Tips
- Use UK postcode areas (M1, M2, etc.)
- Reference local councils and boroughs
- Mention local landmarks and neighbourhoods
- Include local phone numbers if you have them
What NOT to Do
- Don’t use city-swap content (just changing the town name)
- Don’t duplicate content across location pages
- Don’t create pages for areas you don’t actually serve
Related: Fix Your Service Pages → | URL Structure →