Real businesses have listings on Yell, Thomson Local, Checkatrade, TrustATrader, Yelp, and more. Google checks these. Get listed on every relevant UK directory.
What Are Citations?
Citations are mentions of your business name, address, and phone number on other websites. They don’t need to include a link — just your NAP information.
Why Citations Matter
Google uses citations to verify your business exists and is located where you say it is. More citations = more trust = higher rankings.
UK Directories to Target
General Directories
- Yell.com
- Thomson Local
- Yelp
- Facebook Business
- LinkedIn Company Page
Trade-Specific
- Checkatrade
- TrustATrader
- MyBuilder
- Bark
- Rated People
Local Directories
- Local council business directories
- Chamber of Commerce
- Local business associations
How to Build Citations
- Claim existing listings. Search for your business and claim any unclaimed listings.
- Create new listings. Submit your business to directories you’re not on.
- Keep NAP consistent. Use the exact same information everywhere.
- Add photos and descriptions. Complete profiles rank better.
Related: NAP Consistency → | Verify Your Address →