GBP LOCAL SEO TIP #2 Pick the Right GBP Category The single biggest lever most businesses ignore ✗ Handyman Too generic, misses plumbing searches ✓ Emergency Plumber Specific, matches revenue, ranks better Plumber Okay but not optimal How to check your category 1. Search your primary service in your city 2. Look at the top 3 Map Pack results 3. What category do they use? 4. Match your highest revenue service 5. Use the most specific category 6. Add secondary categories for other services 7. Check competitor categories on Google Maps How to Pick the Right Google Business Profile Category Your primary GBP category is the single biggest lever most businesses ignore. Here's how to pick the right one. July 16, 2026 2 min read #gbp #categories #local-seo #optimization
